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Influencer Agreement Template for Belgium

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Key Requirements PROMPT example:

Influencer Agreement

I need an influencer agreement for a social media content creator who will promote our brand on Instagram and TikTok, with a focus on fashion and lifestyle products. The agreement should include deliverables, compensation details, content approval process, and a clause on exclusivity for similar brands during the contract period.

What is an Influencer Agreement?

An Influencer Agreement lays out the rules when a brand works with social media creators to promote products or services in Belgium. It spells out key details like payment terms, content requirements, posting schedules, and how the influencer should disclose their commercial relationship to followers - which is required under Belgian advertising laws.

These contracts protect both parties by setting clear expectations about deliverables, intellectual property rights, and exclusivity periods. They also ensure compliance with Belgian consumer protection rules and the EU's unfair commercial practices directive, especially around transparent advertising disclosure and authentic content creation.

When should you use an Influencer Agreement?

Use an Influencer Agreement before starting any social media marketing campaign with content creators in Belgium. This contract becomes essential when partnering with influencers to promote products, services, or brand messages across platforms like Instagram, TikTok, or YouTube.

Put this agreement in place when planning long-term collaborations, one-off promotional campaigns, or any content creation that involves payment or product compensation. It's particularly important for regulated industries like finance, healthcare, or food products, where Belgian advertising laws require strict disclosure and content guidelines. Having this agreement ready before the first post goes live helps avoid costly legal issues and misunderstandings.

What are the different types of Influencer Agreement?

  • Influencer Marketing Contract: Designed for direct brand-influencer relationships, covering specific campaign deliverables, content requirements, and payment terms for individual promotional activities.
  • Influencer Management Contract: Used between agencies and influencers for ongoing representation, handling multiple brand deals, commission structures, and broader career management responsibilities under Belgian law.

Who should typically use an Influencer Agreement?

  • Brands and Companies: Marketing teams, legal departments, and product managers who initiate influencer campaigns and need to protect their intellectual property and brand reputation.
  • Social Media Influencers: Content creators with significant followings who promote products or services, from micro-influencers to major Belgian personalities.
  • Marketing Agencies: Intermediaries who manage influencer relationships, negotiate terms, and ensure compliance with Belgian advertising regulations.
  • Legal Advisors: In-house or external counsel who draft and review agreements to ensure compliance with Belgian consumer protection and advertising laws.

How do you write an Influencer Agreement?

  • Campaign Details: Outline specific deliverables, posting schedules, platforms used, and content requirements for the influencer collaboration.
  • Compensation Structure: Define payment terms, including fees, product compensation, performance bonuses, and payment schedules.
  • Brand Guidelines: Compile content restrictions, mandatory disclosures per Belgian law, approved hashtags, and any forbidden topics or competitors.
  • Legal Requirements: Gather business registration details, tax information, and platform-specific requirements for advertising disclosure.
  • Review Process: Set up content approval workflows and feedback timelines before posts go live.

What should be included in an Influencer Agreement?

  • Party Information: Full legal names, business details, and contact information for both brand and influencer.
  • Service Description: Detailed scope of promotional activities, content specifications, and posting requirements.
  • Compensation Terms: Payment amounts, schedules, and any performance-based bonuses or product compensation.
  • Content Rights: Intellectual property ownership, usage rights, and content approval processes.
  • Disclosure Requirements: Belgian advertising law compliance for sponsored content identification (#reclame or #advertentie).
  • Termination Clauses: Conditions for ending the agreement, notice periods, and post-termination obligations.
  • Dispute Reֱ: Belgian jurisdiction choice and conflict reֱ procedures.

What's the difference between an Influencer Agreement and an Influencer Agreement via Agency?

While both documents govern influencer relationships, an Influencer Agreement differs significantly from an Influencer Agreement via Agency in several key aspects under Belgian law.

  • Direct vs. Intermediary Relationship: Influencer Agreements establish a direct contract between brands and content creators, while Agency agreements involve a three-party structure with the agency managing the relationship.
  • Payment Structure: Direct agreements typically feature straightforward compensation terms, whereas agency agreements include commission structures and management fees.
  • Content Control: Direct agreements allow brands more immediate oversight of content, while agency agreements often delegate approval processes through the intermediary.
  • Liability Chain: Direct agreements create clear two-party accountability, but agency agreements distribute responsibilities across all three parties under Belgian commercial law.

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Find the exact document you need

Influencer Marketing Contract

A Belgian law-governed agreement between a brand and social media influencer defining terms for content creation, compensation, and regulatory compliance.

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Influencer Management Contract

Belgian-law governed agreement establishing terms between an influencer and their management, covering services, compensation, and compliance with Belgian digital content regulations.

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