ֱ

Sponsorship Agreement Template for Belgium

Create a bespoke document in minutes, or upload and review your own.

4.6 / 5
4.8 / 5

Let's create your document

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Get your first 2 documents free

Your data doesn't train Genie's AI

You keep IP ownership of your information

Key Requirements PROMPT example:

Sponsorship Agreement

I need a sponsorship agreement for a local sports event, where the sponsor will provide financial support in exchange for brand visibility on event materials and social media. The agreement should include terms for a one-time payment, a detailed description of the sponsor's promotional benefits, and a clause for termination with a 30-day notice period.

What is a Sponsorship Agreement?

A Sponsorship Agreement creates a formal business relationship where one party (the sponsor) provides financial support or resources to another party in exchange for promotional benefits. Under Belgian law, these contracts detail how brands can associate their name with events, athletes, organizations, or cultural activities while complying with strict advertising regulations and tax requirements.

The agreement spells out key elements like payment terms, promotional rights, exclusivity clauses, and intellectual property usage. Belgian sponsors must follow specific rules about advertising alcohol, tobacco, or gambling, and meet requirements for language use in different regions. A well-crafted agreement protects both parties and ensures compliance with Belgian commercial and tax laws.

When should you use a Sponsorship Agreement?

Use a Sponsorship Agreement when your organization plans to provide or receive financial support, products, or services in exchange for promotional exposure. This is essential for Belgian sports clubs securing team sponsors, cultural events seeking corporate backing, or businesses wanting to sponsor local festivals while following regional advertising laws.

The agreement becomes particularly important when the sponsorship involves significant financial commitments, public exposure, or regulated industries like alcohol or gambling in Belgium. It protects both parties by clearly defining promotional rights, payment schedules, and compliance requirements. Having this agreement in place before any money changes hands or promotional activities begin prevents misunderstandings and legal complications.

What are the different types of Sponsorship Agreement?

  • Sponsorship Contract: Used for traditional business-to-business sponsorships in Belgium, covering financial support for events, organizations, or projects. Includes detailed terms about payment schedules, promotional rights, and regional language requirements.
  • Endorsement Agreement: Specifically designed for individual celebrity or athlete endorsements, focusing on personal image rights, media appearances, and social media obligations. Contains stricter content control provisions and moral clauses under Belgian law.

Who should typically use a Sponsorship Agreement?

  • Sponsor Companies: Belgian businesses or multinational corporations providing financial support, often represented by marketing directors and legal teams who review promotional rights and compliance requirements.
  • Sponsored Parties: Sports clubs, cultural organizations, event organizers, or individual performers who receive support and must fulfill promotional obligations.
  • Legal Advisors: Belgian lawyers and in-house counsel who draft and review agreements to ensure compliance with regional advertising laws and tax regulations.
  • Marketing Teams: Professionals who implement the promotional aspects and monitor brand usage according to agreement terms.

How do you write a Sponsorship Agreement?

  • Party Details: Gather full legal names, addresses, and registration numbers of both sponsor and sponsored party, plus authorized signatories.
  • Sponsorship Scope: Define exact financial terms, payment schedules, and duration of support, including any regional language requirements.
  • Promotional Rights: List specific promotional activities, brand usage guidelines, and exclusivity terms that comply with Belgian advertising laws.
  • Compliance Check: Review industry-specific regulations, especially for alcohol, gambling, or tobacco-related sponsorships in Belgium.
  • Documentation: Our platform generates customized agreements that include all required elements under Belgian law, ensuring comprehensive coverage.

What should be included in a Sponsorship Agreement?

  • Party Identification: Full legal names, addresses, and registration details in both French and Dutch when operating across regions.
  • Sponsorship Terms: Detailed description of financial support, payment schedule, and duration of the agreement.
  • Promotional Rights: Specific usage rights for logos, trademarks, and brand assets following Belgian advertising regulations.
  • Termination Clauses: Clear conditions for early termination and consequences of breach under Belgian contract law.
  • Governing Law: Explicit statement choosing Belgian law and specifying jurisdiction for dispute reֱ.
  • Data Protection: GDPR compliance provisions for handling personal data and marketing communications.

What's the difference between a Sponsorship Agreement and a Community Engagement Agreement?

A Sponsorship Agreement differs significantly from a Community Engagement Agreement. While both involve organizational relationships and public interaction, their core purposes and legal frameworks in Belgium are distinct.

  • Purpose and Scope: Sponsorship Agreements focus on commercial promotion and brand exposure in exchange for financial support. Community Engagement Agreements center on social responsibility and local community involvement without necessarily involving promotional rights.
  • Financial Structure: Sponsorship Agreements include specific payment terms and promotional value metrics. Community Engagement Agreements often involve non-monetary commitments and shared resources.
  • Legal Requirements: Sponsorship Agreements must comply with Belgian advertising laws and commercial regulations. Community Engagement Agreements focus more on social impact metrics and local government requirements.
  • Duration and Flexibility: Sponsorship Agreements typically have fixed terms with clear deliverables. Community Engagement Agreements often feature more flexible, ongoing commitments that evolve with community needs.

Get our Belgium-compliant Sponsorship Agreement:

Access for Free Now
*No sign-up required
4.6 / 5
4.8 / 5

Find the exact document you need

Nonprofit Sponsorship Agreement

Belgian law agreement establishing sponsorship terms between a corporate sponsor and nonprofit organization (ASBL/VZW), including benefits, obligations, and compliance requirements.

find out more

Sponsorship Contract

Belgian law-governed agreement establishing sponsorship terms, rights, and obligations between sponsor and sponsored party.

find out more

Endorsement Agreement

A Belgian law-governed agreement establishing terms and conditions for brand endorsement by a celebrity, influencer, or athlete.

find out more

Download our whitepaper on the future of AI in Legal

By providing your email address you are consenting to our Privacy Notice.
Thank you for downloading our whitepaper. This should arrive in your inbox shortly. In the meantime, why not jump straight to a section that interests you here: /our-research
Oops! Something went wrong while submitting the form.

ұԾ’s Security Promise

Genie is the safest place to draft. Here’s how we prioritise your privacy and security.

Your documents are private:

We do not train on your data; ұԾ’s AI improves independently

All data stored on Genie is private to your organisation

Your documents are protected:

Your documents are protected by ultra-secure 256-bit encryption

Our bank-grade security infrastructure undergoes regular external audits

We are ISO27001 certified, so your data is secure

Organizational security

You retain IP ownership of your documents

You have full control over your data and who gets to see it

Innovation in privacy:

Genie partnered with the Computational Privacy Department at Imperial College London

Together, we ran a £1 million research project on privacy and anonymity in legal contracts

Want to know more?

Visit our for more details and real-time security updates.