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1. Performance Metrics: Specific KPIs and performance measurement criteria - include when dealing with performance-based marketing

2. Social Media Management: Specific terms for social media account management and content creation - include when social media services are part of scope

3. Third-Party Vendors: Terms regarding use and management of third-party marketing tools and services - include when external tools or subcontractors are involved

4. International Marketing: Specific provisions for cross-border marketing activities - include when marketing activities extend beyond Germany

5. Crisis Management: Procedures for handling marketing-related crises or negative publicity - include for high-profile clients or sensitive industries

6. Competition Restrictions: Non-compete and exclusivity provisions - include when working with clients requiring industry exclusivity

1. Schedule 1 - Service Specifications: Detailed breakdown of marketing services, deliverables, and timelines

2. Schedule 2 - Fee Structure: Detailed pricing, including rate cards, expenses policy, and special fees

3. Schedule 3 - Brand Guidelines: Client's branding requirements and usage guidelines

4. Schedule 4 - Approval Matrix: Detailed workflow for approvals, including responsible persons and timeframes

5. Schedule 5 - Data Processing Agreement: Detailed GDPR-compliant data processing terms and procedures

6. Schedule 6 - Service Level Agreement: Performance standards, response times, and quality metrics

7. Appendix A - Campaign Brief Template: Standard template for campaign briefing and requirements

8. Appendix B - Reporting Templates: Standard formats for campaign performance and financial reporting