Influencer Marketing Contract

Influencer Marketing Contract Template for Denmark

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Document background

The Influencer Marketing Contract is essential for businesses engaging in social media marketing campaigns in Denmark. It is specifically designed to comply with Danish marketing laws, which are known for their strict requirements on advertising disclosure and consumer protection. This document is typically used when brands or companies wish to formally engage social media influencers for promotional activities, establishing clear guidelines for content creation, posting requirements, and regulatory compliance. The agreement addresses key aspects such as compensation, intellectual property rights, and mandatory marketing disclosures under Danish law. It's particularly important given the Danish Consumer Ombudsman's focus on transparent social media advertising and the need for clear commercial intent disclosure. The contract helps protect both parties while ensuring compliance with Danish marketing regulations, GDPR requirements, and platform-specific guidelines.

Suggested Sections

1. Parties: Identification of the contracting parties - the company/brand and the influencer (including business entity if applicable)

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Key terms used throughout the agreement including 'Content', 'Platform', 'Campaign', 'Deliverables', etc.

4. Scope of Services: Detailed description of influencer services, including content creation, posting requirements, and platform specifications

5. Compliance Requirements: Obligations regarding Danish marketing laws, disclosure requirements, and platform-specific guidelines

6. Approval Process: Process for content review and approval before publication

7. Compensation: Payment terms, including fees, payment schedule, and any performance-based bonuses

8. Intellectual Property Rights: Ownership and licensing of content, usage rights, and brand material usage

9. Confidentiality: Protection of confidential information and trade secrets

10. Term and Termination: Duration of the agreement and circumstances for termination

11. Representations and Warranties: Parties' assurances regarding authority, non-infringement, and compliance

12. Liability and Indemnification: Allocation of risks and responsibilities between parties

13. General Provisions: Standard clauses including governing law, jurisdiction, and entire agreement

Optional Sections

1. Exclusivity: Restrictions on working with competing brands - used when exclusive collaboration is required

2. Performance Metrics: Specific KPIs and measurement criteria - used for performance-based agreements

3. Content Usage Rights Post-Termination: Terms for content use after contract end - used for long-term content strategies

4. Crisis Management: Procedures for handling PR issues - used for high-profile influencer relationships

5. Personal Data Processing: GDPR compliance details - used when campaign involves processing of user data

6. International Usage: Terms for content use in multiple jurisdictions - used for global campaigns

7. Product Safety Requirements: Specific safety guidelines - used for product demonstrations or reviews

Suggested Schedules

1. Campaign Brief: Detailed specifications of the marketing campaign, including objectives, target audience, and key messages

2. Content Guidelines: Specific requirements for content creation, including brand voice, visual guidelines, and prohibited content

3. Posting Schedule: Detailed timeline of required posts and deliverables

4. Compensation Structure: Detailed breakdown of fees, including any variable components or performance bonuses

5. Approved Products/Services: List of specific products or services to be promoted

6. Compliance Checklist: Detailed requirements for Danish marketing law compliance and platform-specific guidelines

7. Required Disclosures: Specific language and format for advertising disclosures in Danish and English

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Influencer Marketing Contract Template for Denmark

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