Social Media Marketing Agreement

Social Media Marketing Agreement Template for Denmark

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Document background

The Social Media Marketing Agreement is essential for businesses operating in Denmark who wish to engage professional marketing services for their social media presence. This document becomes necessary when a company decides to outsource its social media marketing activities to a specialized agency or service provider. The agreement, governed by Danish law, encompasses crucial elements such as service scope, content creation, campaign management, performance metrics, and compliance with Danish regulations including the Marketing Practices Act and GDPR implementation. It provides a clear framework for the relationship between the marketing agency and the client, ensuring both parties understand their obligations, rights, and responsibilities. The document is particularly important given the increasing significance of social media marketing and the need for compliance with Danish and EU regulatory requirements.

Suggested Sections

1. Parties: Identification of the service provider (marketing agency) and the client, including full legal names, registration numbers, and addresses

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Key terms used throughout the agreement, including technical social media terms and campaign-specific terminology

4. Scope of Services: Detailed description of social media marketing services to be provided, including platforms covered and types of content

5. Campaign Objectives and KPIs: Specific measurable goals and performance indicators for the social media marketing activities

6. Service Provider Obligations: Detailed responsibilities of the marketing agency, including content creation, posting schedules, and reporting

7. Client Obligations: Client's responsibilities, including providing necessary materials, approvals, and access to accounts

8. Approval Process: Procedures for content approval, including timelines and revision processes

9. Payment Terms: Fee structure, payment schedule, and billing procedures

10. Intellectual Property Rights: Ownership and usage rights of created content and existing materials

11. Data Protection and GDPR Compliance: Obligations regarding personal data processing and compliance with Danish data protection laws

12. Confidentiality: Protection of confidential information exchanged during the service provision

13. Term and Termination: Duration of the agreement and conditions for termination

14. Liability and Indemnification: Limitations of liability and indemnification obligations

15. General Provisions: Standard legal clauses including governing law, jurisdiction, and entire agreement

Optional Sections

1. Crisis Management: Procedures for handling social media crises or negative publicity - include when client requires specific crisis response protocols

2. Influencer Collaboration: Terms for engaging with influencers - include when influencer marketing is part of the service scope

3. International Marketing: Specific provisions for cross-border marketing activities - include when marketing extends beyond Denmark

4. Performance Bonuses: Structure for performance-based additional compensation - include when bonus arrangements are agreed

5. Third-Party Tools: Terms for use of specific marketing tools or platforms - include when particular software or tools are crucial to service delivery

6. Content Calendar Approval: Detailed process for calendar approvals - include when client requires strict content planning

7. Competitive Restrictions: Non-compete clauses and handling of competing clients - include when exclusivity is required

Suggested Schedules

1. Schedule 1: Service Level Agreement: Detailed metrics, response times, and service standards

2. Schedule 2: Fee Schedule: Detailed breakdown of fees, including rate cards and additional costs

3. Schedule 3: Brand Guidelines: Client's branding requirements and visual identity guidelines

4. Schedule 4: Content Strategy: Detailed content strategy, including target audience and tone of voice

5. Schedule 5: Reporting Templates: Templates and formats for regular performance reporting

6. Appendix A: Platform-Specific Requirements: Specific requirements and guidelines for each social media platform

7. Appendix B: Data Processing Agreement: Detailed GDPR-compliant data processing terms and procedures

8. Appendix C: Emergency Contact List: List of key contacts for urgent situations and approval processes

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Social Media Marketing Agreement Template for Denmark

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