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✅ AI-superpowered contract drafting, collaboration & review

✅ Specialized expertise in UAE and MENA region legal matters with AI-assisted document generation

✅ Lawyer-supported AI and ML at the core of the platform

❓ Incorporates AI for document generation and legal research but not built as an AI-native platform from the ground up

✅ Enterprise-grade security measures in place

✅ Standard encryption protocols for data protection

✅ Compliant with major security standards, ISO27001 and SOC2

❓ Basic security measures but limited certification information publicly available

✅ You own the IP of your data. We don't train our models on your data. None of our partners train their models on your data.

✅ Complies with UAE data protection regulations

❓ Multiple authentication options (coming soon) (request this feature)

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❓ Standard authentication methods but limited advanced options

✅ Granular user permissions and access control features (document level, project level, organization level, party level)

❓ Basic access control features

✅ Compliant with GDPR and other privacy regulations

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✅ Compliant with UAE regulations and basic international standards

✅ Industry-leading AI-assisted contract drafting capabilities (all expected provisions and sections over 20 pages)

✅ AI-assisted contract drafting with templates specialized for UAE and international business law

✅ Built-in real-time collaboration features just like Office365 or Google Docs (No need to download your red-lined version, and make it editable, then send it on - it's all doable within Genie)

❓ Basic collaboration features but lacks real-time collaborative editing

✅ Powerful AI-driven contract analysis, red/amber/green flag reviews every clause (industry-leading improvements coming in 2025)

❓ Basic contract analysis capabilities but limited compared to dedicated contract review platforms

✅ Manage your projects and organise your own template and clause library

✅ Specialized expertise in UAE and MENA region legal matters with AI-assisted document generation

❓ No 'dumb' automated workflows. Agentic workflows coming in 2025

❓ Limited workflow management capabilities

✅ Full numbering support + AI auto-styling and formatting (coming soon)

❓ Handles basic legal styling but may struggle with complex formatting

❓ Not integrated with legal and business tools beyond full .docx compatibility. If you can use a word doc with it, you can use Genie with it.

❓ Limited integration with other legal tools

❓ Just export to .docx and use your existing provider (request this feature)

❓ Basic e-signature capabilities through third-party integrations

✅ Company and user level reporting and analytics (on request)

❓ Limited analytics on document usage and performance

✅ AI-powered document assembly

✅ Document assembly focusing on UAE and international business documentation

✅ Market-leading AI-powered document editing: Ask Genie to edit your styling, reformat a table, or suggestion new clause text. As tracked changes, and private per party. Genie assists with and automates entire workflows, it doesn't just produce text responses.

❓ Limited AI-powered editing features compared to dedicated legal editors

❓ Top-level AI Legal Research available as AI chat within the legal document, some prompting required (request this feature)

✅ AI-assisted legal research with particular strength in UAE and MENA region legal frameworks

✅ Negotiation tools for multi-party clause-by-clause agreements

❓ Basic negotiation support tools but not a primary focus of the platform

❓ No advanced data extraction or OCR capabilities (request this feature)

❓ Limited data extraction capabilities

✅ Mobile-optimised Web App

❓ Limited mobile optimization

❓ Coming soon (request this feature)

❓ Limited cloud storage integration

✅ Community clause library available for creating modular contracts

❌ No community clause library

Coming soon - ✅ A library of your private clauses usable only by your legal team

✅ Private clause libraries available for organizational use

✅ Community template library available to create modular contracts

❌ No community template library

✅ Bring your own library of private templates usable only by your legal team, within Genie

✅ Specialized templates focusing on UAE and international business law

✅ Seamless integration with Microsoft Word, full styling, tables, formatting compatibility

❓ Basic Microsoft Word compatibility

✅ No known issues (Pre-formatted templates, consistent formatting, tables, cross-version compatibility)

❓ Users report occasional inconsistencies with complex document formatting

✅ Generally positive reviews

❓ Some users note limitations in customization and international legal coverage outside MENA region

✅ Multiple support channels available including phone, whatsapp, email and live chat

✅ Support through email and phone during UAE business hours

✅ Available with our custom plans

✅ Available for premium clients

✅ For our custom plans, get setup within 3 days with a guided onboarding plan

❓ Basic onboarding process but may require legal expertise to maximize value

✅ Established AI-focused legal tech company

✅ 2020 - Launched as an AI extension of established STA Law Firm

✅ Founded in 2017, deep AI integration from inception. A thick layer built with AI specialists and senior lawyers to ensure the models produce high quality legally customised outputs

❓ Web-based platform with limited integration capabilities

✅ Our AI models are built using proprietary intelligence and research supported by UCL, Imperial College London and Oxford University. Rigorous testing process to ensure the outputs are accurate

✅ Over 110,000 companies have registered to use the Genie platform in total, including 11 FTSE100 firms, 20 Global200 firms, a number of top US banks, and two of the ‘big four’ UK supermarket chains.

❓ Growing user base primarily among STA Law Firm clients and businesses in the MENA region

✅ 3rd party and proprietary AI models

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✅ Cloud-based (SaaS)

✅ Suitable for in-house legal, law firms, and SMEs

✅ Businesses operating in UAE, MENA region, and international jurisdictions served by STA Law Firm

✅ Built as a platform which is versatile across various industries. Focus areas are construction, manufacturing, consultancy and legal services.

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✅ Strong focus on corporate, commercial, and international business law

✅ 120+ jurisdictions including the UK, California, Texas, India, Australia, South Africa, Singapore, France, and Germany.

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✅ Specializes in UAE and MENA region law with some international coverage

✅ Generous free plan. Transparent subscription plans to suit different needs. Custom plans for orgs handling more than 10 documents per month.

❓ Subscription-based pricing with different tiers based on usage needs; specific pricing not publicly available

✅ Offers SLAs for custom plans, specifics not public

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❓ Standard uptime guarantees but specific SLAs not publicly disclosed

✅ Fortnightly legal prompt training sessions from ex-Clifford Chance Legal Engineers;

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There's also an active Slack community ()

Community & events: ❓ Limited community engagement beyond STA Law Firm events and publicationsTraining: ❓ Basic documentation and training materials availablePrompt Training: ❓ Limited training on AI prompt engineering

Self-Serve: ✅ 1-click, no email address required, no card required
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Sales: ✅ 2-3 weeks from pilot to full team adoption

Self-serve: ❓ Limited self-serve capabilities, typically requires account setupSales: ❓ Usually 2-4 weeks from purchase to implementation

✅ Simple 3-step process: try with your document, explore your scenarios, receive 360° assessment

✅ 1-2 weeks from agreement to full implementation

Pilot: ❓ Standard pilot process requiring coordination with sales teamImplementation Timeline: ❓ Typically 2-4 weeks from purchase to implementation

✅ Consultative, transparent pricing, no hard selling

❓ Traditional sales approach through STA Law Firm channels

✅ Firefish reduced contract review time by 50%, from 2.5 hrs to 1.25 hrs per document, saving 15+ hrs weekly per person

❓ Case studies primarily focus on STA Law Firm clients in the UAE and MENA region

✅ Average 60% time savings on contract drafting; 50% reduction in review cycles; ROI typically 3x cost

❓ Limited detailed metrics on time and cost savings