Consumer Rights Act 2015: Primary consumer protection legislation governing contracts between traders and consumers, including unfair terms and consumer rights
Consumer Protection from Unfair Trading Regulations 2008: Prohibits unfair commercial practices between traders and consumers, including misleading actions and omissions in marketing
Consumer Contracts Regulations 2013: Regulates distance selling and off-premises contracts, including information requirements and cancellation rights
UK General Data Protection Regulation (UK GDPR): Governs the processing of personal data, including for marketing purposes, ensuring data protection principles are followed
Data Protection Act 2018: The UK's implementation of data protection law, working alongside UK GDPR to regulate personal data processing
Privacy and Electronic Communications Regulations (PECR): Specific rules for electronic marketing, including email, SMS, and telephone marketing consent requirements
CAP Code: The UK Code of Non-broadcast Advertising and Direct & Promotional Marketing, setting standards for non-broadcast marketing communications
BCAP Code: The UK Code of Broadcast Advertising, regulating broadcast marketing and advertising standards
Copyright, Designs and Patents Act 1988: Protects intellectual property rights in creative works, including marketing materials and content
Trade Marks Act 1994: Governs the protection and use of trademarks in marketing and branding activities
Unfair Contract Terms Act 1977: Controls the use of exclusion and limitation clauses in contracts, including marketing service agreements
Misrepresentation Act 1967: Provides remedies for false statements made during contract formation, relevant for marketing claims and promises
Electronic Commerce Regulations 2002: Regulates electronic commerce and online marketing activities, including information requirements
Competition Act 1998: Prohibits anti-competitive practices and agreements, affecting marketing strategies and collaborations
Enterprise Act 2002: Provides for enforcement of consumer protection laws and competition regulations
Financial Services and Markets Act 2000: Regulates marketing of financial services and products, including specific promotional requirements
Common Law of Contract: Fundamental principles of contract law governing formation, terms, and enforcement of marketing agreements
