CAN-SPAM Act: Federal law governing email marketing practices, requiring clear identification of commercial messages and opt-out mechanisms
FTC Guidelines for Social Media Marketing: Federal Trade Commission guidelines governing disclosure requirements and transparency in social media marketing campaigns
FTC Endorsement Guidelines: Regulations requiring clear disclosure of material connections between advertisers and endorsers on social media
FTC Truth in Advertising: Regulations ensuring advertisements are truthful and not misleading across all platforms
California Consumer Privacy Act (CCPA): State law protecting California residents' personal data rights and imposing obligations on businesses handling such data
Children's Online Privacy Protection Act (COPPA): Federal law protecting children's privacy online, requiring parental consent for collecting data from children under 13
GDPR Compliance: EU privacy regulation that may apply when handling data of EU residents, even for US-based operations
Copyright Act: Federal law protecting original works of authorship, including social media content and creative materials
Digital Millennium Copyright Act (DMCA): Law addressing copyright issues in digital media, including takedown procedures for infringing content
Right of Publicity Laws: State laws protecting individuals' right to control and profit from commercial use of their name, image, and likeness
Federal Trade Commission Act: Primary federal law prohibiting deceptive and unfair business practices in commerce
Work-for-hire Provisions: Legal framework determining ownership of created content and intellectual property in contractual relationships
Platform Terms of Service: Individual social media platform requirements and restrictions that must be followed when creating and managing content
State Data Breach Laws: State-specific requirements for handling and reporting data breaches involving personal information
SEC Regulations: Special requirements for social media marketing in the financial services industry, including disclosure requirements
HIPAA Compliance: Healthcare privacy regulations that must be considered when creating social media content for healthcare clients
