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1. Performance Metrics: Include when specific KPIs or performance targets are required

2. Social Media Management: Include for agreements involving social media marketing services

3. Content Creation: Include when the scope involves creation of marketing content

4. Influencer Engagement: Include when the marketing strategy involves influencer partnerships

5. Agency of Record: Include when the agreement establishes an exclusive marketing relationship

6. Third-Party Costs: Include when external costs need separate treatment from service fees

7. Crisis Management: Include when crisis communication services are part of the scope

1. Schedule 1 - Service Specifications: Detailed breakdown of marketing services and deliverables

2. Schedule 2 - Fee Schedule: Detailed fee structure, rates, and payment milestones

3. Schedule 3 - Key Personnel: List of key team members and their roles

4. Schedule 4 - Brand Guidelines: Client's branding requirements and guidelines

5. Schedule 5 - Approval Process: Timeline and process for client approvals

6. Appendix A - Data Processing Agreement: Detailed terms for handling personal data in marketing activities

7. Appendix B - Service Level Agreement: Performance standards and response times