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Sponsorship Sales Agreement

Sponsorship Sales Agreement for Singapore

Sponsorship Sales Agreement Template for Singapore

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What is a Sponsorship Sales Agreement?

A Sponsorship Sales Agreement is essential when formalizing sponsorship arrangements in Singapore's commercial landscape. This contract type defines the relationship between sponsors and rights holders, outlining financial commitments, brand usage rights, and deliverables. It's particularly relevant in Singapore's dynamic market where sponsorship activities are heavily regulated under various legislative frameworks including advertising standards and intellectual property laws. The agreement typically includes specific provisions for payment terms, exclusivity rights, and compliance with local regulations while protecting both parties' interests.

What sections should be included in a Sponsorship Sales Agreement?

1. Parties: Details of sponsor and rights holder

2. Background: Context of the sponsorship arrangement

3. Definitions: Key terms used throughout the agreement

4. Sponsorship Rights: Detailed description of sponsorship benefits and entitlements

5. Payment Terms: Sponsorship fees, payment schedule, and method

6. Term and Termination: Duration of agreement and termination provisions

7. Intellectual Property Rights: Usage rights and restrictions of logos and brands

8. Warranties and Indemnities: Standard protections for both parties

9. Governing Law: Jurisdiction and applicable law

What sections are optional to include in a Sponsorship Sales Agreement?

1. Exclusivity Provisions: Used when sponsor requires category exclusivity in major sponsorships with category exclusivity requirements

2. Hospitality Benefits: Details of additional benefits like event tickets or hosting opportunities, used when agreement includes hospitality components

3. Force Majeure: Provisions for unforeseen circumstances, typically included in long-term or event-based sponsorships

4. Data Protection: PDPA compliance provisions, required when personal data processing is involved

What schedules should be included in a Sponsorship Sales Agreement?

1. Schedule 1: Rights Package: Detailed breakdown of sponsorship benefits

2. Schedule 2: Brand Guidelines: Sponsor's brand usage requirements and specifications

3. Schedule 3: Payment Schedule: Detailed payment terms and installments

4. Schedule 4: Approval Process: Process for approving sponsor-related materials

5. Appendix A: Artwork and Logos: Sponsor and rights holder logos and artwork files

Authors

Alex Denne

Head of Growth (Open Source Law) @ ΊμΠΣΦ±²₯ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions


























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Industries

Singapore Contract Law: Primary legislation governing contract formation and enforcement, based on Common Law principles. Includes Contract Law Act 1961 and Electronic Transactions Act for electronic contracts/signatures.

Commercial Law Framework: Includes Sale of Goods Act and Unfair Contract Terms Act, governing commercial transactions and fairness in contractual relationships.

Advertising & Marketing Regulations: Singapore Code of Advertising Practice (SCAP), Guidelines on Interactive Marketing Communication & Social Media, and Broadcasting Act for broadcast sponsorship.

Intellectual Property Laws: Comprises Trade Marks Act, Copyright Act 2021, Registered Designs Act, and Patents Act to protect intellectual property rights in sponsorship arrangements.

Competition Law: Competition Act 2004 ensuring sponsorship agreements do not contain anti-competitive provisions or practices.

Consumer Protection Laws: Consumer Protection (Fair Trading) Act and Consumer Protection (Trade Descriptions and Safety Requirements) Act protecting consumer interests.

Industry-Specific Regulations: IMDA guidelines, Gambling Control Act, Medicines Act, and other sector-specific regulations depending on sponsorship nature.

Data Protection Law: Personal Data Protection Act 2012 (PDPA) governing the collection, use, and disclosure of personal data in sponsorship activities.

Financial Regulations: Monetary Authority of Singapore (MAS) regulations governing payment terms and financial aspects of sponsorship agreements.

Tax Legislation: Goods and Services Tax Act and Income Tax Act governing taxation aspects of sponsorship arrangements and payments.

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks, Β Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination, Β Severance Pay, Governing Law, Entire Agreemen

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