The Advertising Sales Contract is essential for businesses engaging in advertising activities within Singapore's jurisdiction. This contract type establishes the commercial and legal framework for advertising transactions, covering crucial aspects such as media placement, pricing, creative requirements, and compliance with Singapore's advertising standards. It's particularly important given Singapore's strict advertising regulations and the need to comply with the SCAP, PDPA, and other relevant legislation. The contract protects both advertisers and publishers while ensuring transparent and compliant advertising practices.
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1. Parties: Identification and details of the contracting parties
2. Background: Context and purpose of the advertising agreement
3. Definitions: Key terms used throughout the contract
4. Scope of Services: Detailed description of advertising services to be provided
5. Payment Terms: Pricing, payment schedule, and invoicing details
6. Term and Termination: Duration of agreement and termination conditions
7. Representations and Warranties: Statements of fact and promises made by both parties
8. Intellectual Property Rights: Ownership and usage rights of advertising materials
9. Confidentiality: Protection of confidential information shared during the engagement
10. Governing Law and Jurisdiction: Singapore law as governing law and jurisdiction for disputes
1. Performance Metrics: Specific KPIs and metrics for tracking campaign performance, used for digital advertising or performance-based campaigns
2. Territory Restrictions: Geographic limitations on advertising distribution, included when campaigns have specific geographic targets
3. Agency Commission: Commission structure and terms when working with advertising agencies
4. Data Protection: Specific provisions relating to personal data handling under PDPA, included when personal data processing is involved
5. Force Majeure: Provisions for unforeseen circumstances preventing contract performance
1. Schedule 1: Advertising Specifications: Technical requirements and specifications for advertisements
2. Schedule 2: Rate Card: Detailed pricing structure and rates for different advertising services
3. Schedule 3: Campaign Timeline: Delivery schedule and key milestones for the advertising campaign
4. Appendix A: Creative Guidelines: Brand guidelines and creative requirements for advertising materials
5. Appendix B: Compliance Requirements: Specific advertising compliance requirements under Singapore law and industry standards
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