The Sales And Marketing Services Agreement is essential for businesses operating in Singapore seeking to formalize their marketing and sales relationships. This document is particularly relevant in today's digital age where companies increasingly outsource their marketing functions. It provides a structured framework compliant with Singapore law, covering essential elements such as service definitions, performance metrics, payment terms, and data protection requirements. The agreement is designed to protect both parties' interests while ensuring compliance with Singapore's regulatory requirements, including the PDPA and consumer protection laws.
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1. Parties: Identification of contracting parties with full legal names and addresses
2. Background/Recitals: Context of the agreement and relationship between parties
3. Definitions: Key terms used throughout the agreement
4. Scope of Services: Detailed description of marketing and sales services to be provided
5. Term and Termination: Duration of agreement and termination provisions
6. Compensation and Payment Terms: Fee structure, payment schedule, and related terms
7. Obligations of Service Provider: Key responsibilities and commitments of the service provider
8. Obligations of Client: Client's responsibilities and commitments
9. Intellectual Property Rights: Ownership and usage rights of marketing materials and content
10. Confidentiality: Protection of confidential information
11. Governing Law and Jurisdiction: Singapore law provisions and jurisdiction clauses
1. Performance Metrics: Specific KPIs and performance standards for measuring service delivery effectiveness
2. Data Protection: Compliance provisions with Singapore's Personal Data Protection Act (PDPA) and data handling procedures
3. Non-Competition: Restrictions on competing activities and protection of market position
4. Insurance: Insurance requirements and coverage specifications for risk management
5. Force Majeure: Provisions for handling unforeseen circumstances and events beyond parties' control
1. Service Level Agreement: Detailed service specifications and performance standards
2. Fee Schedule: Detailed breakdown of fees, charges, and payment structure
3. Marketing Territory: Geographic scope and limitations of marketing activities
4. Approved Marketing Materials: List of pre-approved content and marketing materials
5. Reporting Templates: Standard formats and templates for performance reporting
6. Key Personnel: List of key team members, roles, and responsibilities
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