The Digital Advertising Agreement is essential for businesses engaging in digital advertising services in Singapore. It provides a legal framework that addresses the complexities of modern digital advertising while ensuring compliance with Singapore's regulatory requirements, including the PDPA and advertising standards. This document is particularly important given the increasing focus on data protection and the need for clear performance metrics in digital advertising. It covers crucial aspects such as campaign specifications, data handling procedures, intellectual property rights, and service level commitments, making it suitable for both short-term campaigns and long-term advertising relationships.
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1. Parties: Identification of the advertising service provider and client, including registered addresses and company registration numbers
2. Background: Context of the agreement and brief description of the digital advertising services to be provided
3. Definitions: Key terms used throughout the agreement, including technical advertising terms, metrics, and platform-specific terminology
4. Scope of Services: Detailed description of digital advertising services, platforms, and deliverables
5. Payment Terms: Fees, payment schedule, and billing procedures
6. Term and Termination: Duration of agreement and termination provisions
7. Data Protection and Privacy: PDPA compliance measures and data handling procedures
8. Intellectual Property Rights: Ownership and usage rights of advertising materials and content
1. Service Level Agreement: Performance metrics and standards for larger campaigns or ongoing services
2. Exclusivity: Restrictions on working with competitors when client requires exclusive service arrangement
3. Cross-Border Provisions: Requirements for international advertising campaigns when extending beyond Singapore
4. Agency Commission: Commission structure and calculation method when working through advertising agencies
1. Campaign Specifications: Detailed campaign requirements, targets, and timelines
2. Rate Card: Pricing details for different advertising services and platforms
3. Performance Metrics: KPIs and measurement methodology
4. Technical Requirements: Platform-specific technical specifications and requirements
5. Data Processing Agreement: Detailed procedures for handling personal data in compliance with PDPA
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